Warning: This User Has Been Banned or Is No Longer Active
I am sure glad I found this forum so that I could address the many accusations being thrown around here.
We are legitimate, well capitalized, healthy and growing company. I am the owner of the company and can assure readers we have nothing to hide. In fact, I am more than willing to address any of the issues raised in this form on or offline. My contact information is:
David Agius, Owner
The Sentry Marketing Group
dave@sentrymarketing.com
214-295-2615 x 710
First, let me deal with the accusation by MommyTo6 that we would use a shopper’s report and refuse to pay. Very simply, this is completely untrue and slanderous. If the poster wants to convey the details of the visit in question, I will be happy to research and post my findings on this forum. The poster can reply in public or contact my privately using the information above. When we reject a report it because the assignment guidelines were not followed, the assignment is poorly written and beyond revision or that there are timing issues/the report is late.
It’s very simple: When the assignment is completed properly, the report is edited, released to the client and the shopper gets paid in about 6 weeks. If the report does not meet our guidelines in terms of content, quality or instruction, the report does not get used.
Next, I’m curious, AustinMom, how much research you did about our company. There is a three page post on Volition that is easy to pull up and would have given you a very clear picture about us. In addition, we are a member of the MSPA. I’d also like to know how you determined that the assignment in question would cost you “at least $30 beyond the reimbursement”. You fail to mention that the assignment pays a $5 fee. I acknowledge it’s not a lot of money, but many fine dining shops are reimbursement only. The reality of the situation is across thirteen visits this year, shopper’s have spent an average of $101.18, with a high of $122 and a low of $86.
You also failed to mention that this project involves weekly visits (which you were made aware of), that you accepted the visit on a Monday for the upcoming weekend and cancelled on Friday. Of course, you cancelled out of “fairness to Sentry”. We were not able to get the assignment covered and failed to meet our obligation to the client that week.
I’m not sure why you think the reviews of this restaurant are relevant. As Flash stated, that brings your objectivity into question. Also, when you cancelled this assignment, you told Allyson that it was because we required a response to any request for clarification by 5:00 PM. I believe that Allyson informed you that the reference to a 5:00PM deadline was our company’s commitment to return all shopper inquiries received before noon by 5:00 PM the same day. You misunderstood this portion of our Orientation presentation. I was the person that deactivated your account. You stated that you were not a good match for our company. Based on this comment, I determined that you no longer needed access to our site because you did not intend to accept any assignments for our company.
Your comments about the “GREAT DETAIL” we go into about rejecting assignments is equally curious. If we don’t convey our standards, for example when a report is due, then we’re held accountable for being vague. If we communicate specific criteria, we are going into “GREAT DETAIL” and it’s a cause for concern. I’d say that you want it both ways. You state that “disallowing shops should be fairly rare for a company” and that “Sentry spent so much time and effort talking about it, it seems it is not rare for them”. We don’t routinely reject shops and experienced shoppers understand that rejected shops actually COST the mystery shopping company money in the way of duplicate editing fees, bonuses needed to complete last minute assignments and similar costs. Inexperienced shoppers with wild imaginations and trust issues might perceive the situation differently. They would be wrong. Why do we reject shops? This month and last we have rejected shops because:
- Shopper was unable to complete her shop, so she sent her friend
- Shopper did not respond to editor’s request for additional information. Shop was withdrawn after a 48 hour wait
- Shopper submitted identical report, word for word, for two separate visits to restaurant client
- On a bar shop, shopper requested premium liquor when guidelines specifically state not to do so. Shopper asked for a receipt when guidelines specifically state no to do so.
In each of these cases, the situation is specifically address in the preparation material.
Lastly, let me address out training site (Sentry Marketing University), scheduling and the references to errors in our material.
Beginning in March, 2009, we ended our relationship with Coast-to-Coast Scheduling Services. CTCSS did a great job for us for over two years. As our company grew, however, we decided that we would transition our scheduling activity to a full time, in house scheduler. This is not an uncommon situation for growing companies.
On to our training material:
Is our training material perfect? Absolutely not. Do we have high content and editorial standards? Absolutely. We are constantly revising all of our assignment prep material in an effort to make sure that each piece is grammatical correct and contains all of the current revisions and assignment updates. As a former shopper, I’ve found similar errors in material from large and small companies alike. If you believe that grammatical errors on our part are a “red flag”, that is your prerogative, but you are probably not the type of shopper that fits our core skill set.
Shoppers were informed that our training site, Sentry Marketing University, was in pilot phase and that there may be issues with the training modules. The majority of shoppers were understanding, provided outstanding feedback and helped us iron out the issues. As of two weeks ago, the major technical issues have been resolved and assistance requests have dropped from 10 – 12 per day to 3 – 5 per week.
If shopper want to know what kind of company were are, here’s what I would tell them:
We are a fair company that operates on a foundation of mutual respect and accountability with our shoppers. The Sentry Marketing Group cannot thrive without a robust family of mystery shoppers and we are working hard to build a long-term relationship with them. Judge us by our actions, not our words. In the last six months, here is a partial list of the shopper related projects that we have launched:
- Shoppers told us they wanted a scoring system for their reports. We developed and launched this last fall
- Shoppers told us they wanted feedback on their reports. We developed and launched an auto feedback process that sends an email to shoppers with the details of their visit, report grade, editor comments and recap of fee and/or reimbursement payment
- At our own expense, we developed a Shopper History database with web access on our website with that allows shoppers to view comprehensive details about their past visits with our company. The site allows shoppers to see if required documents have been received, bonus or fee deduction details, editor comments and the date their payment check was processed.
- This year we launched Live Chat assistance, a searchable knowledge base, traceable ticket system for inquiry submission and ability to assist with SMU over the web
- We invested in Sentry Marketing University, our dedicated shopper resource and learning center. Currently, we are in the process of migrating all shopper preparation material to this location.
- This month we launched our Shopper of the Month recognition program that rewards our top shoppers with a $20 Visa Gift Card.
We have a great relationship with the majority of our shoppers. I believe in fostering a rapport that is both candid and respectful. In no way do we have anything to hide and I do not have an issue being held accountable for my actions or the actions of anyone associated with this company. My contact information is included with this posting and I invite anyone with a question to contact me directly or ask their question in this forum.
I’d like to end my posting by sharing a few thoughts that have been on my mind for a while. Since we launched our company in May, 2005, I have noticed a disturbing trend emerge in new and inexperienced shoppers. The level of aggressive behavior in this group has been increasing over the past three years and I believe that it is a real threat to the industry. I’d like to see the experienced shopper contingent become more active on forums like this one so they can help new shoppers develop positive work habits.
I support forums like this one and understand the need for transparency in our industry. That being said, this thread is disturbing because of the biased comments, inaccurate information and outright lies that it contains. It’s easy to hide behind an anonymus online id and spread untrue information. We’re not hiding behind anything.
Dave Agius, Owner
The Sentry Marketing Group
dave@sentrymarketing.com
214-295-2615