many of the brands you don't see on the boards are because they are preassigned to shoppers as "permanent" routes, and the only way they will show on the boards is if a shopper gives up their route and they dont have no one else who is a route shopper for them that will take them.
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There are no stupid questions, but there are a lot of inquisitive idiots
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When you try to please everybody, you end up pleasing nobody