@ColoKate63 wrote:
My teenage daughter worked at a chain restaurant that was heavily secret shopped. I waited to drive her home her in the kitchen area while she did her evening side work. In the manager’s area were security video screenshots of customers with “SECRET SHOPPERS” on a Post-It note. If they want to, they’ll figure out who you are.
@Capurato wrote:
What’s interesting to note is that companies like IPSOS are heavily involved in market research, providing data to companies and industries. MS is a small portion of their overall business and I am sure once they figure out how to use AI in this capacity, shops will diminish.
@ServiceAward wrote:
@Capurato wrote:
What’s interesting to note is that companies like IPSOS are heavily involved in market research, providing data to companies and industries. MS is a small portion of their overall business and I am sure once they figure out how to use AI in this capacity, shops will diminish.
I have the exact same thinking. This is precisely why I strongly discourage shoppers not to use AI to write reports. I realize it seems easier, but in the long run you are only proving to MSCs that AI can provide "good enough" data to replace human input. What AI is lacking now, won't be the case 2, 3, 4 years from now.
People get upset about there being too many shoppers taking jobs at base fees. I have news for those folks. Your biggest competition, the greatest risk for your work opportunities, isn't other shoppers, it is AI. The sooner you realize that (and the sooner we realize it collectively), the better. AI needs to work to your advantage, not the MSCs. Every time you allow AI to write your report, even if you edit it so it is a hybrid, you are giving an edge to the machine.
@SueW70 wrote:
Many years ago I shopped an Applebees and after a few shops, they realized I was the shopper. the manager came over to the table every time, made small talk, returned after each course to be sure I was happy- very obvious they knew who I was- got great food and service- went there once NOT on a shop and got the same service- I reported what happened and was always paid for the reports.
I really think that some companies use it as a way to drive sales for the franchisees when it comes to fast food. The franchisee makes a sale (part of which is kicked back to the RBDI (red button drive in), for example), the home office gets to make sure that the location is adhering to standards (assuming RBDI has any LOL).@Capurato wrote:
@ColoKate63 wrote:
My teenage daughter worked at a chain restaurant that was heavily secret shopped. I waited to drive her home her in the kitchen area while she did her evening side work. In the manager’s area were security video screenshots of customers with “SECRET SHOPPERS” on a Post-It note. If they want to, they’ll figure out who you are.
I’ve often wondered why companies continue to use shops. With CCTV, systematic reporting and manager observations that should be enough to figure out what’s going on at a particular location.
@Capurato wrote:
I worked at a company that did just that. The managers did observations, corrected in the moment and used company reporting to see if we were adding on etc.
What’s interesting to note is that companies like IPSOS are heavily involved in market research, providing data to companies and industries. MS is a small portion of their overall business and I am sure once they figure out how to use AI in this capacity, shops will deminish.
@metro25782 wrote:
I really think that some companies use it as a way to drive sales for the franchisees when it comes to fast food.