People who have good experiences or no issues with a company don't always leave feedback with the BBB, Yelp, Amazon, etc. People who have problems vent on sites, and that skews the results.
I left feedback for a product I fell in love with on the Sally Beauty website. At the time, the product had been out for 6 months, and I was the first one to leave feedback. After the product had been out for two years, there was feedback going back five years.
We all know about the feedback for products on Amazon.
I no longer trust the system.
"I told myself to quit you; but I don't listen to drunks." -Chris Stapleton