That is an awesome summary of the state of affairs of mystery shopping! They are not looking for a superior evaluation anymore. Most of the new companies are spin-offs of the originals and have cheapened the industry. They have convinced themselves and clients, through their excellent marketing channels, that a fast-food type of report of 5 down and dirty evaluations by anyone who wears shoes is more informative than a superior report with follow-up and follow-through. Now, my 5-Guys rep still does not offer me a shake, still says "what else?", still serves old fries each and every time no matter that I report the mess. What's the point anymore? IMHO, they will ruin the point of this business. We have to get all excited when 1 out of the 50 we do has a good result.