@sarahshopper wrote:
The only one in my family who isn't keen on mystery shopping is my brother Years ago he worked for The Cheesecake Factory where they were shopped somethng like 30 times a month and apparently it was a major PITA . I totally respect his opinion based on his experience and he respects that I enjoy Mystery Shopping so it's all good.
Your brother said it was a major PITA, but tell him to look at it another way.
Why are companies having this performed? To fire people, NO.
If staff are not keeping customers happy, they will not continue to use the business. What does this cause? Companies to close or layoff because of the drop in business.
Companies that care create training that they believe will allow them to give good customer service. They usually have the best intentions, but may not be going about it the right way. Maybe their way is not what the consumer wants.
These companies that really care about how they are doing spend the money to have a non-biased customer survey/audit performed, from a customers point of view.
Again, as I said above, I am pretty sure they are not spending this kind of money to fire people, but rather to find failures (in their opinion) and work at making them better either by retraining or different training.
Happy customers = Continued business = Continued employment
Run this by your brother and see what he thinks then, I suspect he may look at it a little differently.
Just my opinion of course, but it is how I view it anyway.