We code name companies because we are not allowed to name them outright. The people who know what the Blue Bank is are shoppers who shop it. If you're not shopping them and not signed up with the MSC who does shop them, we can't say the name. It is a violation of our contracts with the MSC's to say who shops what company, and it is also a forum rule here.
so we talk in code, knowing the people who have access to the information will know who we're talking about and we're not revealing anything to anyone who doesn't.
Time to build a bigger bridge.