There is a learning curve for every survey form. My rule of thumb is that the third time a do a particular report, it will take about one-third as much time as the first time.
Also, you may also actually be slowing yourself down by listening to the whole recording before entering the survey, if it is a long recording. You may want to consider working on remembering more and more detail and using the recording only to skip to parts of it that you are unsure about.
As to the long narrative of "the whole picture" at the end of many reports.... This can often be 90% made up from "cut and paste" of your comments from the earlier short comments sections of the report. That is a huge time saver.
It does sound like you took a rather detailed shop as your first venture, and, yes, it definately gets easier. You may want to do a "mock shop" of that furniture shop (i.e., go to a different store and repeat the assignment, without having a real assignment), working without listening to the recording afterwards. Some hints for remembering things:
When the sales agent (SA) greets you, greet them in "mirrow image." They are "Hello. How are you?" You say, "Hello. I am fine." That is as good as repeating their greeting. Now that you have "heard" it twice, you are more likely to remember it. For the same reason, you can "mirror" or actually repeat vebatim some of what the SA says to you that you need to use in the report. They say, "The Ultrsuede is very poplular becasue it is easy to clean." You reply, "Oh, the Ultrasuede is easy to clean. Hmmm."
Walking out of the store, murmer to yourself the description of the SA, if that is required.
You will be amazed at how much more you remember in time to make notes in your car (out of sight of the site) right after the shop!
Enjoy.
Congratulations on surviving your first shop! Well done!
Based in MD, near DC
Shopping from the Carolinas to New York
Have video cam; will travel
Poor customer service? Don't get mad; get video.