Shops can be simple or complex, require few interactions or a lot of interactions, a few observations or a lot of observations. Lets take a very basic gas station visit. You drive in, put a couple of bucks worth of gas in your tank, check to see that the window washing unit has a squeegee, water and paper towels, then go inside and make a small purchase, checking the courtesy of the crew member, check the restroom for cleanliness and you are on your way. This is the basic theme, but variants can include taking photographs, doing a 'reveal' where you present the associate in the store with a printed notice that they have been shopped and take a lot more photographs. Overall quick and simple. You have collected receipts for your purchases and once home you scan the receipts (or photograph them with your camera), do a fairly simple report, upload the receipt and any photos to the website of the company that hired you and then wait for a month to six weeks to be reimbursed for your small purchases and paid a fee.
A slightly more complicated shop would be at a grocery store where you are interacting with associates in various departments, checking the restroom, making a required purchase or two, counting open registers and the number of customers in the longest lines and noting your arrival and departure times. Again getting a receipt for your purchase and scanning or photographing it to upload with a report.
A casual restaurant is a little more complicated in that you are observing service times, whether the server did specified things, whether management was an active presence and also reporting on the taste, temperature and appeal of what is served you. Those reports frequently pay little if anything, take a while to write up and generally reimburse your meal and tip.
This is not rocket science. Rather it is systematic observation.