The software platform they are using is the same one used by a number of mystery shopping companies for shopper management. While it does look naive, if you have arrived at 'https://qams.shopmetrics.com/shopperSignup.asp' to register you are in the right place.
You will find that in this industry relatively few companies produce their own reporting software. The most frequent outside vendor platforms are Sassie, Prophet4, Shopmetrics and Clientsmart. Companies choose what platform to use based on cost, attributes and sales pressure.